Think Inside the Box: Why Packaging Inserts Matter

When it comes to custom packaging, what’s inside counts just as much as what’s outside.

Whether you're shipping out influencer kits, corporate gifts, curated subscription boxes, or PR packages, how the contents arrive matters. Are your products secure? Do they look as good on arrival as they did when they left? Do they tell the right story the moment the box is opened?

That’s where packaging inserts come in.

---

Why Packaging Inserts For Boxes Are Worth It

Packaging inserts for boxes do more than fill space—they protect, organize, and elevate your unboxing experience. Without the right internal support, even the most stunning outer packaging can fall flat. And worse, your products may arrive damaged or in disarray.

Here’s why inserts are worth thinking about:

• Protection during transit

  The right insert holds everything in place, reducing the risk of movement, friction, or breakage. If your product is fragile, precision here is non-negotiable.

• Presentation that lands

  With thoughtful inserts, you can control how your product is seen the moment the lid lifts—labels face up, everything in place, tidy and intentional. That’s powerful, especially for gifting and influencer campaigns.

• A better customer experience

  Clean, secure presentation shows that you care. It adds polish, reduces waste, and tells your customers (or recipients) that the experience was designed for them.

---

What Insert Option Is Right for You?

There’s no one-size-fits-all solution. Here’s a quick breakdown of insert types to help guide your decision:

• Crinkle Paper or Tissue Fill

  Ideal for: apparel, non-breakable items, or when some movement in the box is acceptable. This solution is cost-effective and adds a soft, premium feel, especially for lifestyle brands or seasonal packaging.

• Dividers

  Best for: separating multiple non-fragile items. Dividers keep things neat without locking them in place—perfect for beauty sets, bundles, or corporate kits with several pieces.

• Custom Inserts

  The go-to for curated kits, glass products, or when items must stay fixed and face a certain direction. Think product labels front and center, nothing jostling in the box, and a totally intentional reveal.

Crinkle Paper / Tissue Fill

Divider Insert

Custom Insert

Depending on your needs, custom inserts can be created using:

• Foamcore – clean, rigid, and ideal for premium or delicate items

• Corrugate – durable and eco-friendly, with a natural fit for heavier products

• Cardstock – lightweight, cost-effective, and perfect for visual flair or layered designs

---

What the Process Looks Like

If a custom insert is the way to go, the process is surprisingly straightforward:

1. Send Us Your Items

We measure and prototype based on the actual objects to ensure a snug, safe fit.

2. Design for Function and Flow

Whether you need a dramatic unboxing effect or simple, secure placement, our team will design inserts to match the experience you’re creating.

3. Test for Transit

We drop-test boxes and tweak designs to make sure your contents are secure, so you don’t have to worry about damage, no matter the destination.

---

A Packaging Partner, Not Just a Printer

At Paq, we think inside the box so you don’t have to. From sizing and structure to branding and inserts, we help businesses turn basic packaging into experiences that stick. Whether you’re managing a corporate gifting campaign or building a subscription box from the ground up, we’re here to help you bring it all together—securely, stylishly, and on brand.

Contact Us