7 Steps to Support Canadian Businesses 🇨🇦

In times of economic uncertainty or trade disputes, reinforcing your Canadian identity can help your business stand out. Here’s how you can make strategic choices to support the local economy while strengthening your brand.

1. Source Canadian Suppliers for Your Products & Packaging

A trade war can lead to higher import costs and supply chain disruptions. By switching to Canadian suppliers, you not only reduce risk but also show your customers that you support local industries.

• Work with domestic manufacturers for raw materials and products.

• Choose Canadian-made packaging to highlight your local commitment—Paq, based in Burlington, Ontario, offers custom boxes and packaging, all designed and produced in-house.

• Highlight your local sourcing in your marketing to build trust with customers.

2. Use ‘Made in Canada’ as a Selling Point

Consumers actively support local businesses, especially during economic uncertainty. Position your brand as proudly Canadian by:

• Adding a ‘Made in Canada’ stamp on your packaging (Did you know you can print this directly onto your custom boxes with Paq).

• Showcasing your local production in product descriptions and advertising.

• Using Canadian flags and branding on your website, social media, and storefront.

3. Promote the ‘Shop Local’ Movement in Your Marketing

With trade tensions in the news, consumers are more aware of the importance of shopping locally. Tap into this sentiment by:

• Posting behind-the-scenes content about your Canadian production and partners.

• Running campaigns encouraging customers to “Support Canadian Businesses” with exclusive promotions.

• Engaging with local influencers who promote Canadian-made products.

4. Attend Canadian-Only Events & Markets

Trade disputes often increase demand for local goods. Take advantage of farmers’ markets, pop-up events, and Canadian trade shows to showcase your brand.

• Custom-branded packaging can make your products stand out at these events.

• Promote your presence using geo-targeted ads and social media posts.

• Collaborate with other Canadian brands for joint marketing opportunities.

5. Offer Incentives for Canadian Customers

Encourage domestic spending with promotions tailored to Canadian buyers:

• Free shipping within Canada to encourage local orders.

• Exclusive discounts for Canadian customers or loyalty rewards for those who shop local.

• Limited-time “Support Local” bundles featuring other Canadian brands.

6. Collaborate with Canadian Businesses

Building relationships with other businesses strengthens the local economy and creates new marketing opportunities. Consider:

• Co-branding with other Canadian businesses to cross-promote products.

• Using Canadian packaging providers to reinforce your local commitment.

• Partnering with retailers to feature your products in Canadian-focused stores.

7. Stay Ahead of Policy Changes

Trade policies can shift rapidly. To protect your business and maintain a strong Canadian identity:

• Monitor import tariffs and trade restrictions to anticipate changes.

• Adapt your pricing and supply chain strategy based on local alternatives.

• Align your business with government grants and incentives that support Canadian manufacturing.

Final Thoughts

A trade war can be challenging, but it also presents an opportunity to strengthen your brand’s Canadian identity. By sourcing locally, promoting your Canadian roots, and aligning with the ‘shop local’ movement, your business can build customer loyalty while supporting the economy.

At Paq, we help businesses reinforce their Canadian brand with custom packaging designed and produced in Burlington, Ontario. Whether you need boxes, branding solutions, or logistics support, we’re here to help you navigate these challenges while making a lasting impression.